About
Throughout my career, I have developed a comprehensive understanding of what it takes to build and scale successful digital marketing operations. My expertise spans the full spectrum of performance marketing, from strategic planning and budget allocation to tactical execution and continuous optimization. I have consistently demonstrated the ability to identify market opportunities, develop innovative solutions, and implement strategies that drive meaningful business impact.
My approach is fundamentally rooted in data-driven decision making. Rather than relying on intuition or industry trends, I build marketing strategies on rigorous analysis of performance metrics, consumer behavior, and market dynamics. This analytical foundation allows me to make informed decisions about budget allocation, channel selection, and creative strategy, ensuring that every marketing dollar is deployed with maximum efficiency and effectiveness.
Beyond individual campaign management, I have developed significant expertise in team leadership and organizational development. I have successfully built and managed teams ranging from six to twelve professionals, creating cultures of accountability, continuous learning, and collaborative problem-solving. My leadership philosophy emphasizes clear communication, data-driven performance management, and investment in team member development.
Recent highlights
Spearheading Brand Initiatives at Orderonline.id
I currently oversee the entire brand lifecycle, from initial strategy to growth execution. My role involves activating new brands, re-engaging dormant ones, and reviving stalled projects to ensure consistent growth and profitability. And helping our seller to achieve High GMV traffic in Marketplace and high number of selling.
Apr 2024
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Present
Achieved 500% Brand Recognition Growth
I successfully increased qualified leads by 200% and boosted sales by 150% within a six-month period. My content marketing strategies led to a 500% increase in brand recognition and a 200% surge in blog traffic after a complete overhaul.
Jun 2022 —
Apr 2024
Managed Global Campaigns at KKBC Japan
I directed comprehensive advertising efforts across Meta, TikTok, Google, LinkedIn, and Twitter, resulting in a 150% sales increase and a 200% rise in leads within six months through an integrated media buying approach.
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Jun 2022
Drove Client Growth Through Digital Strategy
I formulated and implemented digital marketing plans that drove lead generation and business growth for clients. My website strategies consistently increased client leads by at least 20% within the first two months.
Oct 2021
Elevated Brand & Content Strategy
I was responsible for the complete brand and content strategy across all digital platforms. My efforts led to a 200% increase in brand awareness and a 20% improvement in the website’s share of voice.
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Feb 2020
Applied Data-Driven Marketing Insights
I performed in-depth market analysis to inform and develop data-centric marketing campaigns and brand strategies. These insights were crucial for optimizing media spend across Meta, TikTok, and Google Ads.
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Mar 2019
My Career
My current role is Digital Marketing Manager at Orderonline.id, a prominent e-commerce platform. Over the past six years, I’ve progressed through various roles in digital marketing, gaining experience in agency, in-house, and startup environments. This journey has fueled my passion for digital innovation and strategic brand development.
Here is a timeline of my professional experience:
Digital Marketing Manager at Orderonline.id (formerly digital marketing executive)
In my current role at Orderonline.id, I lead a high-performing team of twelve professionals responsible for overseeing the complete brand lifecycle, from strategic conception through execution and growth optimization. My responsibilities span two critical dimensions: managing Orderonline.id’s internal marketing campaigns while simultaneously supporting the growth and scaling of our partner brands and client businesses.
Internal Campaign Management:
- Manage 250 million Rupiah monthly budget strategically distributed across multiple channels
- 120 MIllion Rupiah Google Ads for search-driven acquisition
- 80 Million Rupiah Meta Ads for audience-targeted campaigns
- 30 Million Rupiah Content & SEO for organic growth initiatives
- 20 Million Rupiah TikTok Ads for emerging audience segments
- Achieved 3x ROAS for new users and 12x ROAS for existing/renewal users
Client Growth Support:
Beyond managing Orderonline.id’s internal operations, I actively support the growth and scaling of our partner brands and client businesses. Working with a diverse portfolio of brands including Segerwaras, Ruang Digital HnH, Pamokids, Okinawa Sushi, Promobile, Proscoot, Shendara, H+ Automotive, Sun N Sand Beach Club, Bali Sunshine, and Grand Sunshine, I develop and execute comprehensive growth strategies that drive significant business expansion across e-commerce, mobility, and hospitality sectors.
- Segerwaras: Scaled from 0 to 2 billion Rupiah GMV in 5 months with 3-4x ROAS
- Pamokids: Achieved 250 million Rupiah GMV in just 3 months with a lean 3-person team
- Ruang Digital HnH: Managed 100+ SKUs with 10x ROAS and <5% return rate
- Hospitality Sector (Sun N Sand Beach Club, Bali Sunshine, Grand Sunshine): Increased room bookings by 4x within 2 months through strategic social media activation and SEM campaigns
- Achieved 5x acquisition rate on weekdays and full room capacity on weekends through targeted advertising and social media strategy
- Driving significant market expansion for food, fashion, mobility, automotive, and hospitality sectors
- Strategic planning, campaign development, budget optimization across multiple channels
- Developed UGC campaigns leveraging authentic customer voices for higher engagement and trust
- Created AI-generated content strategies for scalable, consistent content production
- Built organic content strategies achieving 2% engagement rate with 2 million organic views
- Increased views and engagement through data-driven content optimization and testing
- Implemented strategic content calendars ensuring consistent, aligned content delivery
- Manus AI for workflow automation and intelligent task management
- Claude for content creation, data analysis, and strategic documentation
- ChatGPT for copywriting, campaign ideation, and marketing automation
- Build repeatable automation systems that reduce manual work and improve consistency
- Enable team scalability through intelligent automation and process optimization
- Created UGC campaigns that leveraged authentic customer voices for higher engagement
- Developed AI-generated content strategies for scalable content production
- Built organic content strategies achieving 2% engagement rate with 2 million organic views
- Increased views and engagement through data-driven content optimization
- Implemented content calendars for consistent, strategic content delivery
Performance Marketing Specialist at KKBC Japan
2021 — 2022
At KKBC Japan, I directed comprehensive advertising efforts across multiple platforms and markets, with a strategic focus on Asia-Pacific expansion. My role encompassed managing integrated media buying campaigns across Meta, TikTok, Google, LinkedIn, and Twitter, working with enterprise-level technology clients.
- 150% increase in sales within 6 months
- 200% growth in qualified leads through integrated media buying
- Coordinated multi-platform campaigns for enterprise technology clients
- Demonstrated power of coordinated cross-platform strategies for enterprise impact
Business Development Specialist at Masif Digital Agency
2020— 2021
My work at Masif Studio Digital Agency focused on managing complex cross-platform advertising campaigns and implementing business turnaround strategies. I managed campaigns across Meta, Google, TikTok, and LinkedIn, working with clients facing significant business challenges.
Campaign Management & Business Turnaround:
- Developed turnaround strategies for struggling businesses
- Guided businesses from bankruptcy edge to sustainable profitability
- Achieved 150% sales increases and 200% lead growth across portfolio
- Applied profit urgency techniques and strategic sales approaches
Marketing Staff at Ulemann.com
2019— 2020
At Ulemann.com, I handled comprehensive branding initiatives encompassing content strategy, content calendar development, and content execution. My work focused on building brand awareness and engagement through strategic content marketing.
- Increased brand awareness by 200% through strategic content marketing
- Boosted website traffic using SEO tools and high-ranking articles
- Improved website share of view by 20% through organic blog content
- Created comprehensive brand guidelines for consistency
Digital Marketing Staff at Grosir Kita
2018— 2019
At Grosir Kita, I conducted comprehensive market research using analytics tools and offline surveys to inform marketing strategy. I developed brand guidelines and conducted market validation to ensure consistency in brand messaging and positioning.
- Increased brand awareness by 200% through strategic content marketing
- Boosted website traffic using SEO tools and high-ranking articles
- Improved website share of view by 20% through organic blog content
- Created comprehensive brand guidelines for consistency
My Toolkit
To build impactful campaigns and tackle complex marketing challenges, I leverage a wide array of platforms and tools. Below is a look at my preferred technology stack:
Paid Advertising
Analytics and Research
Web and Ecommerce
Creative and Content
Productivity and Collaboration
Marketing Automation & CRM
AI Powered Tools
