About
Meet Gema Pradana, a seasoned Digital Marketing Manager and Brand Activation Specialist. With over six years in the industry, I have a proven track record of elevating brand presence and delivering quantifiable results through well-executed digital marketing campaigns. My experience spans a variety of organizations, from agile startups to large-scale enterprises, where I’ve honed my skills in performance marketing, content strategy, and full-cycle brand management.
My toolkit includes a deep understanding of major advertising platforms like Meta, Google, and TikTok, combined with a strategic approach to digital marketing that encompasses SEO, content creation, and lead generation. I am a firm believer in making data-informed decisions to craft campaigns that not only achieve immediate objectives but also contribute to sustainable, long-term brand equity.
Ever since I can remember, I’ve been captivated by the power of digital marketing and the art of brand storytelling. I find great satisfaction in helping businesses connect with their audiences in meaningful ways.
Recent highlights
Spearheading Brand Initiatives at Orderonline.id
I currently oversee the entire brand lifecycle, from initial strategy to growth execution. My role involves activating new brands, re-engaging dormant ones, and reviving stalled projects to ensure consistent growth and profitability. And helping our seller to achieve High GMV traffic in Marketplace and high number of selling.
Apr 2024
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Present
Achieved 500% Brand Recognition Growth
I successfully increased qualified leads by 200% and boosted sales by 150% within a six-month period. My content marketing strategies led to a 500% increase in brand recognition and a 200% surge in blog traffic after a complete overhaul.
Jun 2022 —
Apr 2024
Managed Global Campaigns at KKBC Japan
I directed comprehensive advertising efforts across Meta, TikTok, Google, LinkedIn, and Twitter, resulting in a 150% sales increase and a 200% rise in leads within six months through an integrated media buying approach.
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Jun 2022
Drove Client Growth Through Digital Strategy
I formulated and implemented digital marketing plans that drove lead generation and business growth for clients. My website strategies consistently increased client leads by at least 20% within the first two months.
Oct 2021
Elevated Brand & Content Strategy
I was responsible for the complete brand and content strategy across all digital platforms. My efforts led to a 200% increase in brand awareness and a 20% improvement in the website’s share of voice.
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Feb 2020
Applied Data-Driven Marketing Insights
I performed in-depth market analysis to inform and develop data-centric marketing campaigns and brand strategies. These insights were crucial for optimizing media spend across Meta, TikTok, and Google Ads.
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Mar 2019
My Toolkit
To build impactful campaigns and tackle complex marketing challenges, I leverage a wide array of platforms and tools. Below is a look at my preferred technology stack:
Paid Advertising
Analytics and Research
Web and Ecommerce
Creative and Content
Productivity and Collaboration
Marketing Automation & CRM
AI Powered Tools
My Career
My current role is Digital Marketing Manager at Orderonline.id, a prominent e-commerce platform. Over the past six years, I’ve progressed through various roles in digital marketing, gaining experience in agency, in-house, and startup environments. This journey has fueled my passion for digital innovation and strategic brand development.
Here is a timeline of my professional experience:
Digital Marketing Manager at Orderonline.id
I direct the brand’s lifecycle, from strategic planning to market growth. My responsibilities include managing a diverse portfolio of brands, focusing on activation and re-engagement tactics to drive revenue and market share.
Senior Digital Marketing Executive at Orderonline.id
2022 — 2024
I currently oversee the entire brand lifecycle, from initial strategy to growth execution. My role involves activating new brands, re-engaging dormant ones, and reviving stalled projects to ensure consistent growth and profitability. And helping our seller to achieve High GMV traffic in Marketplace and high number of selling.
Digital Marketing Specialist at KKBC Japan
2021 — 2022
I managed cross-platform advertising campaigns on Meta, Google, TikTok, and LinkedIn, which resulted in a 150% increase in sales and a 200% growth in leads within the six months.
Business Development Specialist at Masif Digital Agency
2020— 2021
I managed cross-platform advertising campaigns on Meta, Google, TikTok, and LinkedIn, which resulted in a 150% increase in sales and a 200% growth in leads within the first six months.