Projects
Below is a collection of projects I’ve worked on outside employment. Some are side projects, some are freelance work.
Figma Works
The figma and wordpress are deployed, but i dunno if the website still there, so here’s to acces the design
Seger Waras Activation
Established brand guidelines and executed end-to-end operations, including affiliate and reseller management. Led content creation and multi-channel advertising (Facebook, Google, Shopee, TikTok), successfully scaling daily shipments (AWB) from 0 to 1,000 in just 3 months and achieving 3 Billion rupiah monthly GMV.
Okinawa Sushi Content and Event
End-to-end Content Lead for Okinawa Sushi: Specializing in strategy, raw content production, editing, KOL management, and event coordination.
Proscoot and Promobile
Defined the brand archetype, created comprehensive brand guidelines, and developed a strategic content plan.
Ruang Digital HNH
Maximized Facebook and Google Ads performance to achieve 1,500 daily shipments (AWB), while successfully optimizing the Cost Per Purchase (CPP) down from Rp 45,000 to Rp 28,000 and maximizing ad spend to avg 85 millon rupiah on daily basis.
Ilovescent.id website creation
Developed the ilovescent.id website and executed a comprehensive SEO strategy. This included optimizing page speed, conducting keyword research, and writing SEO-optimized articles to drive organic traffic.
Grand Sunshine Website Audit
Developed the website and implemented tracking for Google Analytics and Google Ads using Google Tag Manager. Managed ad campaigns using Meta and Google Ads to drive occupancy, achieving a 300% monthly increase for six consecutive months.
Sun n Sand Content and Website Audit
Developed the website and social media channels, and implemented tracking via Google Tag Manager. Managed ad campaigns that increased beach club occupancy and revenue by 200% monthly for six consecutive months
Bali sunshine website and digital strategy
Developed the website, social media channels, and content strategy, while implementing tracking via Google Tag Manager. Managed ad campaigns that drove a 200% monthly increase in beach club occupancy and revenue for 12 consecutive months
Bisajual Digital Strategy
Led end-to-end platform development—from market research and feature definition to testing—validating product-market fit within just one month. Subsequently scaled the user base to achieve 100,000 monthly Air Waybills (AWB)
More to come